Foreo has launched Bear and Bear Mini, the Swedish beauty-tech company’s latest wellbeing technology devices, into Korean duty free.

Foreo described Bear, and sister product Bear Mini, as “like a pocket-sized personal trainer”. The micro-current devices customise a facial workout routine, “for sharper cheekbones, a more defined facial contour, and that coveted V-shaped face”.

They can be paired with targeted massage programmes available on the Foreo app.

Bear and Bear Mini are available at Lotte Duty Free, The Shilla Duty Free, Shinsegae Duty Free and Hyundai Duty Free.

Festive flair: Foreo’s new micro-current device makes a seasonal entrance in Korean duty free

About Foreo

Foreo, founded by Bosnia-born, Sweden-based entrepreneur, inventor and serial disruptor Filip Sedic, has been one of travel retail’s stand-out brand success stories of recent years, writes Martin Moodie. The Swedish beauty-tech brand hit the market in 2013 with its breakthrough Facial Cleansing Brush, Luna, and has been on a sustained upwards trajectory since.

In those six years, Foreo has grown from a team of two to 3,000; its game-changing cross-category launches Luna, Issa and UFO having revolutionised facial care, dental care and sheet-masking respectively.

Look out for my interview with the charismatic Filip Sedic in early 2020.

Going strong on Globuy

As a lead business partner of The Moodie Davitt Report, Foreo’s story will also appear in Chinese and with a consumer voice on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a new collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report.

Globuy aims to become “the KOL of Chinese travel retail” and already has 400,000 followers and a monthly audience of 1 million views for its WeChat social media platform promoting new launches, product availability, promotions and special offers. Underlining the strong affinity and complementary nature of the two companies work, Globuy has dubbed The Moodie Davitt Report “the KOL of travel retail B2B media”

Under the agreement, selected stories from The Moodie Davitt’s lead brand partners in beauty, fashion, luxury, confectionery and premium spirits are also published by Globuy in Chinese. These include product reviews by the Globuy team.

Globuy is promoting The Moodie Davitt Report’s platform to China’s travel retail sector and to its own consumer audience in China. The Moodie Davitt Report subsequently also publishes a curated selection of Chinese consumer feedback on the chosen stories and will reveal the results of regular consumer surveys conducted in association with Globuy.