Foreo to launch long-term pop-up store at Heathrow Airport

Swedish beauty-tech brand Foreo is launching a pop-up store at Heathrow Terminal 4.

Opening tomorrow (15 March) and running until 31 January 2020, the store will be located close to the terminal’s premium lounges.

The Foreo pop-up at T4 is scheduled to be open until the end of January 2020.

It will showcase Foreo’s range of Luna devices, the UFO ‘smart mask’, and the Issa 2 toothbrush, using specially installed customer basins.

“[Passengers] will be able to shop for devices that will look after their skin while in the air (and while at home or holidays), like our cult LUNA mini 2 – ideal for the frequent flyer,” said Foreo Global Travel Retail Director Gary Leong.

Foreo has made its UFO ‘smart mask’ compact, waterproof and travel friendly.

“This fantastic project allows us to significantly expand our existing travel retail business, catering to the millions of people travelling for both pleasure and business.”

Heathrow Airport Head of Luxury and Fashion Ben Crowley commented: “We are delighted to bring this new Foreo pop-up experience to our Terminal 4 passengers, giving them the opportunity to purchase from the hugely popular and innovative beauty brand.”

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