Foreo to bring Swedish Beauty campaign to the fore at TFWA Asia Pacific return

Click on the image to read Martin Moodie’s recent interview with Foreo’s charismatic Founder Filip Sedic

Swedish beauty tech and wellbeing brand Foreo will return to the TFWA Asia Pacific show next week after a four-year hiatus, with sister anti-aging specialist brand FAQ making its debut at the regional event.

Foreo will showcase new skincare lines, all housed under the Swedish Beauty 3 ½ steps campaign. As reported, the concept features a minimalistic and holistic approach to skincare by focusing on quality over drawn-out eight-step routines.

Through this Swedish Beauty campaign, the company also sends a strong message of self-acceptance, stressing that “beautiful skin begins with loving yourself.”

Products to be featured at TFWA Asia Pacific include Peach 2, an advanced model of the signature Peach device. It is an at-home IPL hair removal device, with a patented 2-lamp design. It allows the user to have a complete body hair removal session which takes just five minutes.

It is equipped with a built-in air-cooling system, smart-skin sensor, UV filtration system, and protective silicone shield. According to the company, it is by far the safest IPL device to ever be launched.

Foreo unveiled its latest beauty tech devices from sister anti-aging brand FAQ, including the FAQ 200 range at the recent  China International Consumer Products Expo in Haikou

The FAQ brand will highlight the FAQ 200 range, a tech-driven LED mask. It comes in seven colours of LED treatment and NIR (Near Infrared Light) LED treatment to effectively target any skincare concern. It is designed with unique flexi-fit silicone to allow the mask to perfectly adapt to the curves and contours of each face.

Food & Beverage The Magazine eZine