Foreo stands out at TFWA Asia Pacific with photogenic booth

Swedish beauty-tech brand Foreo says its use of a Mini Cooper attracted a high level of stand traffic at this year’s TFWA Asia Pacific.

The car was covered in travel-themed stickers and proved to be popular among attendees wishing to take photos in it.

Foreo was participating in TFWA Asia Pacific for the second time, and noted that it signed some agreements with retailers at its booth, as well as receiving positive feedback.

The company said it held more than 60 meetings with duty free partners, inflight retailers, media, and other brands, raising brand awareness in Southwest Asia, the Middle East, Europe, North America and Asia Pacific.

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