CHINA. Swedish beauty tech and wellbeing house Foreo, alongside sister anti-aging brand FAQ, is making a big statement at the China International Consumer Products Expo (Hainan Expo), which runs from 26-30 July.
Foreo and FAQ has teamed up with Hainan Development Holdings-owned GDF Plaza and Shenzhen Duty Free to showcase its lines at the Expo.
Both brands’ full ranges are being displayed in specially designed gondolas that give visitors the full Foreo and FAQ in-store experience.
The gondolas also educate visitors on the features and skincare benefits of both brands.
Foreo and FAQ also have a presence in the CNSC, Hainan Tourism Duty Free Shopping Complex and Zhuhai Duty Free pavilions. The latter is Foreo’s newest partner in Hainan.
“This year’s participation at the Hainan Expo is bound to be bigger and better than ever. With multiple partners on board to help us spread the word about our brand, we are poised for complete dominance of the event,” commented Foreo Global Travel Retail Director Gary Leong.
“It gives us great joy to be surrounded by supportive partners, as we would not have achieved our goal of being the number one cleansing device in China without them.”
Lim Guek Boon (Casey Lim), President of Global Consumer Boutique (Hainan) Trading Co Ltd, which operates GDF Plaza, added, “Being able to partner with such a reputable brand as Foreo lends strength and confidence to our own brand. Foreo has been an incredible partner to work with, and we look forward to growing together and experiencing great success together.”
Shenzhen Duty Free Purchasing Manager Yvonne Wang commented, “We are bound to take Foreo to the next level with our placements at the Hainan Expo. All stakeholders can win when purpose is acted upon, and with our joined purpose of achieving greater heights in the travel retail industry, our presence at the Hainan Expo is going to be a force to be reckoned with.”
“With Foreo by our side for the Hainan Expo, CNSC hopes to gain the confidence of the Chinese people in our brand,” shared CNSC Sanya Deputy General Manager Lasia Yuan.
“We consistently seek out partners that align with our internal values and goals to bolster our growth, and in Foreo, we have found the perfect match.”
Zhuhai Duty Free Group Chief Deputy Director of Procurement Operations Center Daniel Chow commented: “Zhuhai Duty Free is proud to be the latest travel retail partner of Foreo in China and we are thrilled to be displaying them at the annual Hainan Expo. This partnership will no doubt lend significant value to our brand and create a memorable display at the Expo.”
Footnote (1): Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Kristyn@MoodieDavittReport.com to subscribe.
Footnote (2): The Moodie Davitt Report has launched an e-newsletter, Wellbeing Curated, in association with Rituals. It offers a curated selection of stories focused on the key wellbeing category in travel retail and beyond.
To subscribe free of charge please email Kristyn@MoodieDavittReport.com headed ‘Curated Wellbeing’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
