Swedish wellness and beauty tech specialist Foreo has launched a travel retail set, which includes a Bear micro-current device, exclusively at the Hainan Tourism Duty Free Shopping Complex in Sanya.
The limited-edition set also includes a Luna Play Plus facial massager and a Bear phone holder.
| As reported, Foreo backed the launch of its Bear device with a travel retail-first strategy. The device combines microcurrents and t-sonic pulsations to firm the skin and create a youthful and contoured effect. The gentle microcurrents stimulate the skin and reduce the appearance fine lines and wrinkles; while Foreo’s T-sonic pulsations relax facial muscle tension. The Bear is suitable for the whole face and targeted V-shaping.
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Forero said it has “long recognised the importance of travel retail sets to customers, and painstakingly curates each set based on season and product launch”.
The brand noted the strong performance of product sets in duty free in China. In 2020, set SKUs were the second-biggest purchase in terms of sales numbers, topped only by the Luna Mini 3.
The latest launch, Foreo added, offers opportunities to cater to its customers’ needs through creative products and packaging.
Foreo Global Travel Retail Director Gary Leong said: “Foreo’s Travel Retail Department has always managed to outdo themselves when it comes to providing innovative and creative ways to promote our range of products.
“This is one of the many sets that we have produced over the years, and each set has outdone itself in terms of expectations. Our new Bear set is very special to us as it is exclusively available at the Hainan Tourism Duty Free Shopping Complex, providing us with an array of new opportunities to cater to the specific needs of the customers that shop there.
“We look forward to further collaborations with them.”
Other Foreo sets include the Luna Mini 3 Christmas set, the Candy Collection, which featured the Luna Mini 2 in a limited edition candy-coloured design, and a Luna Mini 2 set which included the Micro-Foam Cleanser.
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
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