Swedish beauty-tech brand Foreo has extended its partnership with Lotte Duty Free to open a new space in downtown Bangkok.
The store, in the Show DC shopping mall, which is located 30-minutes away from Suvarnabhumi Airport, marks Foreo’s eighth location in Asia. The band’s products are available in four Lotte Duty Free stores in Seoul, Korea – Myeong-dong, World Tower, Coex and Jeju – with another space scheduled to open at Lotte Busan next month.
As reported, Lotte Duty Free is hoping to extend its limited Thai retail footprint (currently limited to a duty paid offer at Lotte’s Show DC shopping mall store opened in June 2017) by winning the duty free concession at Suvarnabhumi Airport, Bangkok. It is bidding in partnership with local carrier Bangkok Airways.
According to Foreo, the brand is collaborating with Lotte Duty Free to launch an exclusive SKU on the Korean market.
Its collaboration with the retailer extends to two airport stores in Vietnam – Lotte Danang and Lotte Nha Thrang – and one store, Lotte Ginza, in Tokyo, Japan.
As reported, Foreo has its sights set on further expansion in global travel retail this year. The brand, which specialises in beauty and oral care devices, was founded in 2013. Its products are available in 230 duty free stores in 26 countries.
