SOUTH KOREA. Swedish beauty tech and wellbeing house Foreo has partnered with Lotte Duty Free to host a VIP event called, ‘Summer Skincare Essentials with Foreo’.
The closed event was attended by nine top KOLs, 16 VIPs and hosted by livestreaming presenter Inyoung Choi alongside Korean skin expert Gana Park.
The masterclass taught guests how to achieve perfect filter-free skin and recommended summer skincare routines using different Foreo devices.
Foreo’s Luna 3, Bear micro-current device and UFO 2 90-second masking device were showcased at the event. The devices were chosen for their skin enhancing effects and app-compatibility. Guests were also given Foreo gift boxes which contained the brand’s best-selling items among other treats.
The boxes were personalised for groups of two to four allowing guests to choose which products suit their specific skin needs.
“Being able to engage with KOLs and Lotte Duty Free VIPs in person is an essential tool for us to target new customers from the grassroots,” commented Foreo Global Travel Retail Director Gary Leong. “By ensuring that more people have a solid understanding of the brand and its products, we are able to lock in life-time consumers and increase brand loyalty.”
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