for1314| a1dil | c3hristoph | d4enz, the new consortium launched by renowned travel retail figures Adil Raïhani, Denz van der List and Christoph Henkel, has struck a partnership with Swiss premium skincare brand Le Masque, which specialises in sustainability-orientated masks.
Le Masque has created a washable face mask as a sustainable alternative to disposable masks, a proposition that fits for1314’s commitment to sustainability and ethical sales and pricing.
Le Masque forms part of for1314’s COVID-19 Recovery range. This will feature the latest innovations in medically and military-accredited specialist products backed by extensive research and accreditation.
Le Masque’s three-layer mask offers protection through 30 washes. It has bacterial filtration efficiency of 92%, giving it a similar level of protection as a type 1 surgical mask.
Le Masque Founder Jeff Visser said: “There is such a high risk for employees; you want them to be able to get the right protection, but you don’t want to pollute the world.”
Visser said that the combination of transparent pricing and the partnership with for1314 had created a viable business proposition for travel retail.
for1314 is selling single-use 3-ply disposable masks to the trade at just US$0.15 each and the Le Masque washable mask for US$1.85. “We have dropped the prices of our [disposable) masks from 0.35 cents to 0.15 cents, a massive price drop that reflects the true DNA of for1314,” said Raïhani.
Raïhani added: “We are not just in the mask business. We are in the business of trying to ignite different thinking with very different technologies and approaches that will generally make the restart [of business post-COVID-19] better and help people look after their staff.”
The consortium commented: “We help companies save operating expense by up to 85% while reducing the carbon footprint by 98%, due to the use of our sustainable washable mask compared to regular disposable three-layer masks. Together with our partners, we have acted quickly to address price fluctuations to the benefit of all organisations with a striking price proposition.”
Click on the podcast icon to hear the passion, persistence and principles of Adil Raïhani, Denz van der List and Christoph Henkel in our In Crisis – Travel Retail Voices series.
