The Flemingo team in Colombo at the launch of the Spirited division

SRI LANKA. Flemingo International has launched Spirited by Flemingo, a new duty paid distribution brand catering to businesses in Sri Lanka. It was launched to the local media in late November at the Galle Face Hotel.

The new arm will target wine retailers, hotels and even weddings

At the event, independent board director Paul Topping detailed the company’s plans for the future, and revealed the new Flemingo logo (launched by the group at TFWA World Exhibition).

The new division will cater to hotels, guesthouses, sports clubs and restaurants, leading supermarkets, retail wine shops, corporates, diplomatic missions, ship chandlers, events and weddings.

The Spirited portfolio already includes names such as Beam Global, Torres, Pommery Champagne, B&G wines, Nemiroff and Calvet.

Flemingo said in a statement: “With Sri Lanka embracing new development projects, new infrastructure and other elements that contribute to the growth of tourism, the [tourism] figures are expected to grow to 2.5 million by the year 2016.

“The opening of the Flemingo duty free store last year at Bandaranaike International Airport is a testament of the group’s commitment to assist and partner the country’s growth. With the new venture, Flemingo takes a step further to strengthen its presence in the region.”

The company added: “The Spirited venture will be driven by a team of professionals from the industry with local knowledge and experience, and with expertise from similar emerging markets.”