Fleeting floral: Gucci Bamboo Limited Edition bursts into flower

Coty has developed a limited-edition version of the Gucci Bamboo fragrance, which features packaging designed by Gucci Creative Director Alessandro Michele.

Gucci Bamboo eau de parfum is available now in travel retail Europe and will be on-sale in travel retail locations across Asia and the Americas from 1 February.

The new bottle was designed around art deco-inspired lines and features a silver bamboo stopper. A bamboo garden with small birds decorates the lavender coloured box.

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The Alessandro effect: The design of the limited-edition packaging captures “the poetry and romance that underscores the house’s aesthetic”

The fragrance itself remains the same, with woody, floral notes, but the juice has been tinted a jewel tone to match the new design.

Alessandro Michele became Creative Director of Italian fashion house Gucci in January 2015 and since then his opulent, eclectic style has reinvigorated both the Gucci brand and the fashion world in general.

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Lace and ruffles, birds and flowers: The advertising image, shot by Photographer Glen Luchford, features model Polina Oganicheva revelling in the signature Gucci style

 

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