FRANCE. Aéroports de la Côte d’Azur Group has announced the launch of five pop-up concepts that aim to diversify the commercial offer across Nice Côte d’Azur Airport’s terminals.
Terminal one will host minimalist watches and jewellery brand Daniel Wellington. In T2, pearl jewellery specialist Misaki Monaco and local food brands Koksi Gourmet and Monsieur Albert will feature, while luxury cosmetics brand Gold Element takes up residency in the Business Aviation Terminal.
The new openings are the culmination of a redesign programme started in 2014. This included new designs for the commercial offer and the expansion and redevelopment of security control and the departure lounges to offer passengers a simplified route as well as improved quality, simplicity and comfort.
The transformation of the two terminals is virtually complete, offering Nice Côte d’Azur Airport’s 13.3 million passengers “quality of service to the highest of international standards and an entirely new shopping experience” across over 80 outlets.
As part of the programme, the airport issued tenders for the pop-up spaces in November last year. It called for “the most surprising commercial experience” to be found in a European airport with a vision of “faire-vivre”, meaning to bring to life.
“For brands, pop-up stores are the perfect opportunity to reach airport customers and to test new market segments. These transient shops are similar to real communication tools offering very high visibility within the terminals, thanks to an ideal location amongst the flow of passengers,” the airport company stated.
Each year, the airport will change the pop-up stores to allow new concepts and new brands to benefit from the opportunity.
2018 pop-up programme
Daniel Wellington – T1, departure lounge
The Swedish brand presents its minimalist watches collection, as well as bracelets and charms.
Gold Element – Business Aviation Terminal
Passengers in the Business Aviation Terminal will be able to discover cosmetics enriched with truffle, caviar or gold from the Gold Element brand.
Koksi Gourmet – T2, landside
A couscous and oriental pastries bar concept founded in Nice. Its balanced recipes feature hand-rolled couscous and local and seasonal vegetables. The outlet caters to vegetarian, vegan or gluten-free diets.Misaki Monaco – T2, departure lounge
The Monegasque brand will showcase modern pearl jewellery that represents “a love story between the Côte d’Azur and Japan”.
Monsieur Albert – T2, landside
Another concept from Nice, the restaurant and artisan bakery offers French hot dogs (vegetarian or vegan options available) and salads.
NOTE TO AIRPORT OPERATORS: The Moodie Davitt Report is the industry’s most popular channel for launching commercial proposals and for publishing the results. If you wish to promote an Expression of Interest, Request for Proposals or full tender process for any sector of airport revenues, simply e-mail Martin Moodie at Martin@MoodieDavittReport.com.
We have a variety of options that will ensure you reach the widest, most high-quality concessionaire/retailer/operator base in the industry – globally and immediately.
Similarly The Moodie Davitt Report is the only international business intelligence service and industry media to cover all airport consumer services, revenue generating and otherwise. We embrace all airport non-aeronautical revenues, including property, passenger lounges, car parking, hotels, hospital and other medical facilities, the Internet, advertising and related revenue streams.
Please send relevant material, including images, to Martin Moodie at Martin@MoodieDavittReport.com for instant, quality global coverage.
All such stories are consolidated in our popular Tender News section (see home page dropdown menu) that has been running since 2003.
