SOUTH KOREA. Lotte Duty Free has tapped into a rocketing consumer trend towards owning pets and treating them as family by partnering with premium dog hotel Bowraum to help canine-loving customers travel stress-free and shop duty free.
Bowraum is a dog-only hotel that provides total care services such as education, play and beauty pampering to dogs while their owners are away.
The ‘Pet+Family’ phenomenon now embraces more than 15 million people, Lotte Duty Free said. A quarter of South Korean people have pets, it noted.
Any Lotte Internet Duty Free member can get a -20% discount coupon on Bowraum rates after logging in. The affiliate event will run for one year from today (27 September) and discount coupons can be redeemed within a year from the date of issue.
In addition, Bowraum VIP customers can receive up to US$140 in affiliate money depending on the purchase amount when using Lotte Internet Duty Free.
Lotte Duty Free is introducing clothing, bath products, food and nutrition through pet brands such as Seaspan, Monshu and Genie Pet, reflecting the needs of pet-loving customers. The travel retailer plans to expand its partnership with further pet brands.
Head of Lotte Duty Free Channel Operations Team Kang Byung-kook said, “We hope this promotion will help Lotte Duty Free customers to leave their pets with peace of mind and enjoy their travels.”
