INTERNATIONAL. Explora Journeys, the luxury lifestyle brand of MSC Group, has announced the opening of the first-ever Rolex boutique onboard a ship.
The store will open onboard Explora I, the first ship in the Explora Journeys fleet, on 17 July, with an offer entirely dedicated to the Swiss luxury watchmaker.
MSC Group said: “The new ‘Rolex at sea mono brand store’ offers travellers an unparalleled shopping experience. Its elegant design aesthetic is an invitation to browse an extensive range of models and styles.”
Explora Journeys CEO Michael Ungerer said: “We are elated to be partnering with Rolex, a like-minded Geneva based Swiss luxury brand that very much shares our values and our long-term sustainable vision. It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing onboard Explora I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”
At the boutique, experienced hosts trained by Rolex will offer “a curated shopping experience” and be available to assist travellers with their purchases while managing the allocation of watches per suite.
