Finnish jewellery brand F.I.N.E (Fine Inspiring Noble Elegance) is to sponsor five female students at the charity Sunrise Cambodia in 2017 as part of its corporate social giving plan.
F.I.N.E said the partnership was in part inspired by the “tremendous energy” of the Women in Travel Retail (WiTR) fundraising schemes at the Tax Free World Association (TFWA) events in Cannes and Singapore.
Additionally, and “more significantly”, it was inspired by “the commitment of WiTR members championed by Erin Lillis of Lacoste and Gerry Monday of Furla in raising awareness around Geraldine Cox and her legacy of more than 20 years working with disadvantaged children and their communities in Cambodia”.
Noble Elegance Holdings Managing Director Ari Johansson commented: “Finland was ranked #3 in the Global Prosperity Index for innovation, social equality, and education. As a Finnish brand, we are compelled to empowering others.
“The work that Geraldine Cox and Sunrise Cambodia continue to do is not only necessary but inspiring. Empowering women through education and wellbeing is aligned to our brand and mission, and we have been inspired by the work and passion of other leaders in the travel retail space.”
Geraldine Cox stated: “Sunrise Cambodia has worked in Cambodia for over 20 years caring for and educating children from the poorest of families and communities. The Sunrise Cambodia child sponsorship programme is a way for people to have a profound and lasting effect on the future of Cambodia.
“Not only does it give life changing education to some of the poorest children in the world, but directly transforms whole families and communities. We welcome the sponsorship of five students by F.I.N.E and encourage anyone wanting to help change the lives of some of the world’s most disadvantaged people to visit the Sunrise Cambodia website to find out more.”
