SINGAPORE. Integrated retail marketing and design agency FILTR has appointed Hannah Rayfield as PR Account Director.

She replaces Melody Ng who is departing to pursue personal interests and will be responsible for account management and content strategy across FILTR’s PR client roster.

Rayfield has an extensive public relations background

Rayfield, originally from the UK, has nine years’ experience in the consumer, retail and corporate communications sectors. She has worked with international brands including Investec Bank, Richemont Group, Mirvac Retail and England Test Cricket. Rayfield most recently led the communications strategy and account management at Sydney based agency Avviso.

FILTR Managing Director and Co-Founder Alex Cook said: “Hannah fits perfectly into the FILTR mould. She brings a proven track record in differentiating her clients from the crowd, with a fantastic blend of creative thinking and strategic discipline. I would like to welcome her to the FILTR team.”

Rayfield commented: “FILTR is a leader in travel retail – fronted by a young, innovative and ambitious team who are always one step ahead in an industry that is constantly evolving. It’s a real honour to take on the role of Account Director and I look forward an exciting future at the agency.”

Hannah Rayfield can be contacted on hannah@wefiltr.com.