INTERNATIONAL. French skincare brand Laboratoires Filorga and Swiss premium chocolate house Lindt & Sprüngli Travel Retail are among the latest big names to sign up as exhibitors for the Virtual Travel Retail Expo 2021, which takes place on 11-15 October. Both companies exhibited at the acclaimed inaugural Virtual Expo in 2020.

As reported, the event has attract strong support from across the industry, with many new and returning exhibitors set to participate, and more confirmations to follow soon.

There has been strong positive reaction among those that have already signed up.

Ferrero Travel Market said in a statement that it will be “happy to welcome its clients to the Moodie Davitt Virtual Travel Retail Expo 2021. We are excited to unveil the launch of a novelty by Ferrero Rocher. You will be taken by surprise!”

Stoli Group Global Travel Retail Director Jean-Philippe Aucher said: “Stoli Group is very happy to be participating once again at the Virtual Travel Retail Experience which we consider to be the most relevant way for us to showcase our premium and luxury portfolio of brands to our global retail partners. Last year’s event worked very well for us and, with some really exciting launch plans and announcements scheduled for Q3, the timing is perfect.

“We appreciate the improvements that are being made to the platform this year and will endeavour to maximise the opportunities offered to create an engaging, interactive and digitally enhanced virtual stand that highlights the best of our portfolio to visitors. We also look forward to providing an engaging Experience session for all to attend, whilst our team will no doubt appreciate the insights, discussions and debates taking place within the Knowledge Hub.”

Potential partners are reminded that the -10% Early Bird incentive for exhibitor and sponsor bookings ends this Friday on 4 June. Under a unique Loyalty Scheme, returning exhibitors from 2020 receive a -10% discount on 2020 fees if they maintain the same stand tier as last year.

Recent exhibitor sign-ups include Shiseido Travel Retail; Duty Free Global; Ferrero Travel Market; Nestlé International Travel Retail; AuCoeurDuLuxe; International Beverage Group; Ahmad Tea; 2.0 & Partners and KT International.

As reportedQatar Duty Free is returning as a Diamond Partner (and co-host with The Moodie Davitt Report of The QDF Factor, see below), while Philip Morris International (PMI), Diageo and Nasdaq-listed iClick Interactive Asia Group are once again Platinum Partners.

One Red Kite, Peuch & Besse, Stoli, Shannon Retail Innovation, Whyte & Mackay and Zegna are all returning after successful Expo debuts last year and Dubai Duty Free, Lotte Duty Free and Harding are among those companies that will exhibit in the spectacular new Retailer Emporium. Many more exhibitor agreements are at an advanced negotiation stage.

KEY IMPROVEMENTS TO VIRTUAL FORMAT

The inaugural Virtual Travel Retail Expo was the key trade event of the 2020 travel retail calendar, attracting over 4,370 unique visitors, who paid over 20,000 visits to the platform. 124 exhibition stands received more than 183,600 impressions and generated 179,700 content clicks.

As reported, The Moodie Davitt Report and FILTR. QINGWA are making several enhancements to the virtual platform used in 2020.

The two companies have jointly invested in an upgraded platform which, while ensuring consistency from last year, will take the event to a new level of exhibitor and visitor convenience, experience and engagement. FILTR.QINGWA will curate the environment and provide end-to-end support and account management for all exhibitors, plus a series of online masterclasses in the lead-up to the event to help exhibitors leverage the virtual platform to the maximum potential.

New features and settings including:

  • A single integrated platform
  • Mobile-responsiveness
  • China-friendly configuration
  • Personalised event agenda
  • Upgraded chat function, with video calling and screen-sharing features
  • Integrated webcasting and live-streaming
  • Real-time performance analysis
  • 360 Virtual Reality environment capabilities
  • Real-time suite access control for Platinum exhibitors
  • Private stand set-up previewing

Other key elements of the 2021 programme include:

  • A six-week ‘encore’ access for exhibitors and visitors at no additional cost;
  • A dedicated Retailer Pavilion for airport, downtown, airline, rail and omnichannel retailers;
  • A dedicated Cruise Jetty for cruise and ferry retailers
  • An Experiential Arena, allowing companies which do not wish to exhibit, high-impact visibility opportunities;
  • An enhanced Knowledge Hub programme over five days, featuring many of the sector’s key decision makers, disruptors and innovators; and a dedicated Food & Beverage (FAB) component.

THE QDF FACTOR IS BACK – BIGGER AND BETTER

In what promises to be one of the big highlights of the 2021 event, The QDF Factor sees a repeat of last year’s acclaimed competition to drive and reward industry innovation through a six-month listing with Qatar Duty Free and a complimentary US$50,000 advertising campaign with The Moodie Davitt Report.

All entrants this year will also receive a complimentary advertisement and related editorial in a special QDF Factor eZine. More details of the 2021 programme including nomination details will be released soon.

The Virtual Travel Retail Experience will also feature the first-ever Travel Retail Superstars Awards & Knowledge Programme, championing frontline staff in our sector who have helped keep a stricken sector going throughout the pandemic.

The event, combining an awards ceremony and a people-centric Knowledge Hub programme focused on the vital role of staff, will be a core element at the event. Categories and nomination procedure will be revealed soon.

Dubai Duty Free is offering two prize draws each week in the run-up to the event, offering the chance for registrants to win US$1 million in the Millennium Millionaire draw or a luxury car in the Finest Surprise draw.

For more information about becoming an exhibitor or sponsor of the Virtual Travel Retail Expo 2021, please contact Irene Revilla, Publisher, The Moodie Davitt Report (Irene@moodiedavittreport.com) or Sarah Genest, Vice President Sales & Events (Sarah@MoodieDavittReport.com).