Tito’s Handmade Vodka has launched its annual Ugly Sweater promotion as it gears up to festive season shopping.
The holiday-focused promotion, which is running for the fourth consecutive year, features Tito’s bottles in crew neck sweaters for the first time. Black and orange motifs on the stand-out white sweaters have been updated.
Outside of the US, the Ugly Sweater concept is exclusive to travel retail.
Pernod Ricard Global Travel Retail General Manager, Americas Greg Ford and Head of Marketing, Americas Aisling Tobin address the business climate, category priorities and innovation in the region.
Football fans have a chance to win tickets to a blockbuster Manchester United vs Arsenal game by purchasing any Chivas Regal product in participating World Duty Free stores during the campaign period.
The Kohinoor Reserve Indian Dark Rum is sealed in a glass bottle resembling the oval-cut diamond it is named after, while its branding is accented with muted gold.
