Tito’s Handmade Vodka has launched its annual Ugly Sweater promotion as it gears up to festive season shopping.

Dressed and ready to go: Tito’s Handmade Vodka presents its latest Ugly Sweater

The holiday-focused promotion, which is running for the fourth consecutive year, features Tito’s bottles in crew neck sweaters for the first time. Black and orange motifs on the stand-out white sweaters have been updated.

Outside of the US, the Ugly Sweater concept is exclusive to travel retail.

A Tito’s trio ready to celebrate the 2018 holiday season