Ferrero extends travel shopping-exclusive Ferrero Rocher Destination range

Ferrero Travel Market will unveil new editions to its Ferrero Rocher Destination range at next month’s TFWA Asia Pacific Exhibition & Conference in Singapore (Basement 2 J8).

New boxes featuring designs from India, Malaysia and Qatar will be highlighted at the event. Packs for Spain and Turkey will launch in September.

Greetings from Malaysia: One of three newcomers in the Ferrero Rocher Destination range

The travel shopping-exclusive range, offering 48 pralines (600g), targets the gifting market. The existing line-up includes a World Traveller edition and nine other destinations: Italy, France, Germany, UK, Dubai, China, Hong Kong, Singapore and USA.

Ferrero Travel Market said the design of each destination pack has been crafted to include the most iconic elements of the respective countries.

Ferrero Travel Market General Manager Frederic Thil commented: “Travellers have stated that one of the key motivations for shopping at the airports is buying a distinctive gift from abroad.

“Such purchases account for 17% of global duty free and travel retail purchases by value, according to a Segmentation Study conducted by IPSOS last year. Shopper understanding is key to all our new developments and we endeavour to address their stated needs in the best possible way.”

“We anticipate an enthusiastic reception to our new destination range,” Thil added.

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