UAE. The keynote speakers for FEPE International’s 60th annual congress have been confirmed.
Kinetic Global CEO Marc-Antoine de Roys and Posterscope Global CEO Stephen Whyte will feature alongside Leagas Delaney Chairman Tim Delaney and JCDecaux Co-Chairman Jean-Charles Decaux.
FEPE is the global association for out of home media owners, national associations, specialist agencies, technology companies and other suppliers to the industry.
The 60th annual congress will be held at the Intercontinental Hotel Dubai Festival City on 1-3 May 2019.
WPP-owned Kinetic and Dentsu Aegis Network-owned Posterscope are the world’s largest specialist out of home planning and buying agencies, FEPE said.
FEPE President Tom Goddard commented: “Our intention was always that FEPE’s 60th annual congress in Dubai would be the biggest and best yet and we’re delighted to confirm that we have keynote speakers from three fundamental pillars of the industry.
“Jean-Charles Decaux brings an essential perspective from the world’s biggest out of home media owner. Marc-Antoine de Roys and Stephen Whyte sit at the intersection of the industry with many of the world’s biggest advertisers. Tim Delaney is one of the world’s most respected and awarded creatives and also the head of a thriving independent international creative agency network.”
Goddard said the global out of home industry was thriving but faced challenges such as a rapidly changing media marketplace and a number of new demands and expectations from the international client community.
“Last year in Sorrento we had a record 405 delegates from all over the world, including more than 20 from China for the first time, and we expect Dubai to be even bigger, making it truly representative of the global industry,” he concluded.
As reported, FEPE International’s 5th Annual Awards will take place during the annual congress.
For further details of the event contact Richard Saturley at richard@fepe.com.
Footnote: The Moodie Davitt Report will soon launch a new monthly eZine, Sight Lines – The Amazing World of Airport Advertising, in which we will profile advertising and communication initiatives across world airports. Each issue will build to a very special culmination later in the year. For details contact Irene Revilla at Irene@MoodieDavittReport.com.
