Sustainable haircare brand Fekkai, which is managed in travel retail by TR Partners, has secured two listings in King Khalid International Airport, Riyadh, Saudi Arabia with Lagardère Travel Retail-run Aelia Duty Free.
The sustainable haircare brand is now available in Terminals 1 and 2 through the French travel retailer.
The brand is showcasing its Technician Color, Brilliant Gloss, Full Blown Volume, Super Strength and Apple Cider Detox shampoo, conditioner and rinse lines. Fekkai’s luxury haircare products range from travel-friendly 60ml sizes to full-sized 250ml bottles.
Technician Color boosts colour vibrancy, Brilliant Gloss enhances shine and reduces frizz, while Full Blown Volume gives fine hair weightless volume. Super Strength repairs hair damage and breakage, while Apple Cider Detox removes product build-up.
All of Fekkai’s formulas are vegan, gluten-free and cruelty-free and are free from parabens, sulfates, silicones and phthalates. The brand’s packaging is 100% recyclable and made up of 95% recycled plastics.
Since relaunching as a clean and sustainable brand in 2020, Fekkai has repurposed 64 million grams of post-consumer plastic waste for its packaging, saving the equivalent of 330 tons of plastic waste from going into landfill. Fekkai made its global travel retail debut at the Virtual Travel Retail Expo in 2021.
“Being green became important to me over a decade ago, and since then I’ve made a commitment to live a more sustainable life both personally and professionally. A natural next step was to take my passion for the environment and make an impact on the beauty industry,” commented Founder Frédéric Fekkai.
