Feiler Germany appoints Travel Retail Experts as worldwide travel retail agent

Bath textiles and accessories specialist Feiler Germany has named Travel Retail Experts (TRE) as its worldwide travel retail agent.

Feiler is a family-owned company which was founded in 1928 in Liebenstein (Sudeten), now called Liba in the Czech Republic. It was re-established in 1948 after World War II in Hohenberg, Germany.

Focusing on youngsters: Feiler’s products includes towels for children

The company has a ‘best value for money’ motto. Its products, available in 35 countries, include towels and bathrobes in patterned chenille or terry/chenille-mix and items for babies and infants.

Travel Retail Experts Director Lutz Natonek said: “We at Travel Retail Experts have many years’ experience of handling and representing brands in the travel retail channel and it is rare to find a brand of the quality and integrity of Feiler. We are thrilled to be presenting their superb portfolio in travel retail.”

Feiler CEO Michael Hauspurg commented: “Travel retail is becoming increasingly important in our strategic thinking. We are therefore delighted to have secured the services of TRE who are very experienced in this complex market and whose approach to product presentation and customer service are an excellent match for our brand.”

Children’s items and accessories are included in the Feiler product range

The Feiler collection will be presented at the TFWA Asia Pacific Exhibition & Conference in Singapore in May (Booth 2 – H10).

 

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