Finnish confectionery brand Fazer recently teamed up with Heinemann for promotions at selected airports in Finland, Sweden, Norway and Denmark.
To celebrate the 40th anniversary of Fazer’s Tyrkisk Peber salty liquorice, ‘Win a fatbike’ promotions took place at Stavanger, Copenhagen and Oslo airports. The activations coincided with the pre-launch of travel retail-exclusive 420g packs of individually wrapped liquorice sticks.
Fazer Senior Key Account Manager Ada Röntynen said the company was pleased with the promotion result and the “seamless” cooperation with Heinemann.
“Promotions like this not only boost the sales, but also benefit our brand in terms of its image,” she said.
