Pioneering anti-ageing technology brand FAQ has appointed Chinese supermodel Sui He as its official Brand Ambassador for the Asia Pacific region.
Sui He is a staple on the Victoria’s Secret Fashion show and regularly graces the covers of high-profile fashion titles around the world.
Her appointment as brand ambassador reflects FAQ’s ambitions to ‘break glass ceilings and lead the way for innovation in the beauty industry,’ said the company. He’s professionalism and confidence are synonymous with FAQ’s own mission to help women define beauty in their own way, the brand said.
“We are thrilled to have Miss He on board as the Asia Pacific Brand Ambassador of FAQ,” said FAQ China General Manager Davor Soldo. “FAQ is all about giving women the confidence to feel beautiful in their own skin, and Sui He embodies that with her grace, professionalism, and talent.
“Her illustrious and enviable career has paved the way for other Asian models to break into the scene and proves that the sky’s the limit for anyone who has their hearts set on success. We are looking forward to introducing our beloved brand to more people and helping them go about their daily lives brimming with confidence and beauty.”
Foreo Global Travel Retail Director Gary Leong expects that He’s appointment will resonate strongly with FAQ’s growing Chinese audience, particularly in the key Hainan offshore duty free market. He said: “I believe the announcement is in perfect timing with the expansion of FAQ in Hainan province. Our retailers are thrilled with the news of the new Ambassador.
“As a group, we have no doubt that Sui He’s international influence will help enhance the brand awareness of FAQ and significantly benefit the travel retail performance in the Asia Pacific region.”
FAQ, which made its travel retail debut at the hugely successful Virtual Travel Retail Expo last year, is described as the first brand to truly harness the full power of clinical machines into a sleek handheld format.
Its latest FAQ 100 Range offers three hand-held devices designed to be used in the user’s home, whether they are a professional conducting in-home treatment or someone simply looking for powerful clinical results.
FAQ offers a wide range of innovative facial rejuvenation technologies including EMS-Pro, Power-RF, LED-Pulse and T-Sonic pulsations. All FAQ devices feature the Power-RF heated radio-frequency waves that accelerate collagen production and reduce fine lines.
T-Sonic pulsations boost skin radiance while LED-Pulse penetrates skin layers to target various skin issues. EMS-Pro, available in the FAQ 102 and FAQ 103 devices, firms and contours facial features. All devices have also been equipped with an anti-shock system to ensure that they are safe for home use.
Consumer tests reveal that 97% of women felt that their fine lines, wrinkles and skin vitality significantly improved after using FAQ for 28 days. FAQ has also been proven to improve skin firmness in just two weeks, reduce pores, brighten skin and even out the skin tone.
FAQ is available in China travel retail with significant recent listings in Haikou Meilan Airport Duty Free store, Hainan Tourism Duty Free Shopping Complex, and Sanya International Duty Free Shopping Complex in Hainan, China.
In South Korean travel retail, it is available at Hyundai Duty Free in Dongdaemun, Seoul. It is also available in cross-border and online platforms Tmall and KrisShop and in Singapore and South Korea’s domestic markets. FAQ, which has been expanding aggressively in travel retail since its launch in 2020, has announced plans to further expand in Q3 and Q4 of 2021.
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with FAQ parent company Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Sinead@MoodieDavittReport.com to subscribe.