Safilo is underlining its commitment to sustainability through a new collaboration with speciality materials provider and molecular recycling pioneer, Eastman Specialty Plastics.
Eastman Acetate Renew and Eastman Tritan Renew are included in the Eastman portfolio of sustainable resins. Safilo will feature Eastman Tritan Renew as an element in its proprietary Polaroid brand in January 2022 and the two innovative materials will be progressively rolled out across the group’s sunglass and optical frames.
Safilo said the use of the materials underscores the company’s commitment to sustainability and its efforts to bring more recycled materials to the eyewear industry. It noted that it is the first eyewear designer, manufacturer and distributor to use Eastman Tritan Renew in its product offer.
As reported, Safilo has partnered with synthetic fibre experts Aquafil to introduce Econyl-regenerated nylon to its eyewear collections, starting with Tommy Hilfiger’s Tommy Jeans Eyewear. The group also unveiled the first eyewear product from recycled plastic especially made for The Ocean Cleanup, a renowned Dutch non-profit environmental organisation that develops advanced technologies to extract plastic pollution from the oceans. |
Safilo Group CEO Angelo Trocchia said: “It is so important nowadays to act responsibly and to consider the social and environmental impacts of our business.
“We are committed to leading the way in our approach to our products and packaging without using new resources and without compromising the quality of our frames, thereby continuing to offer the same level of impeccable quality.”
Eastman Specialty Plastics Commercial Director Glenn Goldman commented: “By using both Eastman Tritan Renew and Eastman Acetate Renew, Safilo can provide their consumers and their licensors with a variety of differentiated options that meet their high standards for both design and sustainability.
“We are proud to work with Safilo as they make these bold steps and deliver on their commitment to a more sustainable future.”
Eastman Tritan Renew is a high performance copolyester, made of 50% certified recycled content. Clear, durable and BPA-free, it offers sustainability without compromise, ensuring performance and safety. Eastman Acetate Renew is composed of 60% bio-based and 40% certified recycled content. It is described as identical in performance to traditional acetate and can offer the same premium look and feel that eyewear wearers expect. Both products are made from waste plastic and, as such, reduce consumption of fossil resources, and have significantly lower greenhouse gas footprints than traditional eyewear materials. |