Rituals has teamed up with famous street artist MadC to create its Summer Limited Edition collection Express your Soul.
The full body and home collection will be on-counter in Rituals stand-alone travel retail stores from 3 April. A selection from the range will be available in Rituals travel retail shop-in-shop locations.
The collection’s fragrance combines verbena with the floral, citrus scent of petitgrain and features five body products: Sugar Body Scrub, Caring Shower Oil, Foaming Shower Gel, Shimmering Body Cream and Refreshing Bed & Body Mist.
New product Cold Brew Iced-Tea, which can be freshly brewed in minutes without the use of hot water, and Home Fragrance Sticks complete the collection.
A special Sketchbook designed by MadC accompanies the Summer Limited Edition.
Rituals Director Wholesale Neil Ebbutt commented: “We have created a unique connection between the contemporary street artist MadC, whose art is a way of expressing her soul, and the name of this limited edition, Express your Soul, which fits perfectly. It’s also a collection designed to strengthen our reputation for bringing limited editions to the travel retail customer.”
https://www.youtube.com/watch?v=ly00duRhNWg
[Click to view MadC in action]
