FRANCE. CircleSquare, the retail marketing, brand experience and integrated consumer engagement company, has announced the opening of a new office in Paris, its ninth worldwide.

Based in the French capital’s 3rd arrondissement at Rue de Turbigo, it is the latest addition to a network which also spans locations in London, Dubai, Singapore, Hong Kong, Shanghai, Shenzhen, Taipei, and the most recently-opened office, Hainan. 

Laetitia Pierini has taken charge of the new CircleSquare office in Paris

The new studio is headed by Laetitia Pierini, whose wide marketing experience includes a spell promoting France’s Olympia Music Hall and, most recently, a five-year role as Luxury Business Director of the French integrated marketing agency, Extreme.

CircleSquare Managing Partner Stephane Zermatten said: We decided to go forward with our plans of opening a studio in Paris despite the current crisis to be closer to our clients based in France. Our objective in these trying times for our industry is to help them be ready when people will travel again. Brands with a strong plan for an engaging and eye-catching comeback when traffic resumes will be the post-COVID winners.

Pierini said: Im delighted to take up this great opportunity to take a leading role in this latest entrepreneurial venture by CircleSquare, who have a hugely impressive portfolio of brand clients across the globe, including several with strong interests in France.  

Creative inspiration: A view from CircleSquares new office in central Paris

“Opening a studio in Paris makes great business sense, as so many of the great international brands are either headquartered, or have a substantial presence, here.”

This latest expansion comes on the back of CircleSquare – whose client base includes LOréal, Diageo, Mondelez and LVMH – acquiring a controlling stake in Swiss digital marketing agency, comtogether, a move which has led to the launch of the Connected Shopper Platform, a new travel retail-focused digital tool.

Pierini added: “Whether youre looking for a socially connected shopper platform, an emotionally rich product activation or a deeply sensorial flagship store, get in touch with us. We will be happy to connect for an introduction, a brainstorming on customer engagement or simply to exchange ideas on the future of retail.”

Read CircleSquare’s latest experiential column for The Moodie Davitt Report here.