CHINA. Ferragamo has partnered with China Duty Free Group (CDFG) in Hainan to host two events celebrating the launch of the brand’s first Spring/Summer 2023 collection by Maximilian Davis.
The launches were held at cdf Haikou International Duty Free Shopping Complex (15-16 April) and cdf Sanya International Duty Free Shopping Complex (29-30 April) in Hainan.
Customers were invited to experience the new and contemporary offering, receive fashion advice from an on-site stylist and participate in a photoshoot by a renowned fashion photographer.
All photos were taken against an eye-catching backdrop – a Ferragamo Pin Wall in vivid red created especially for the occasion.
To ensure visitors were fully immersed in Ferragamo’s new and exciting Spring/Summer 23 collection, the brand invited China’s most sought-after celebrity stylist who gave professional styling advice. A leading fashion photographer created engaging photoshoot sessions.
Guided by the creativity and expertise of the industry’s top experts, guests experienced what it is like to be a cover girl while posing in front of the Pin Wall. The scarlet backdrop brought an additional layer of vibrance and energy to the photos, further elevating each shot, CDFG said.
Photographers leveraged the lighting elements and the event’s artistic layout to create studio-level “masterpieces” for consumers, the retailer added.
The Pin Wall was designed to bring out the brand’s classic flair and the futuristic style of the new collection.
Adorned in the new Ferragamo red, it offered a striking backdrop while accentuating the SS23 collection, Wanda bag and sculptured Elina sandals. The Pin Wall
The professional stylist introduced Ferragamo’s new collection and offered guests insights into the art of outfit coordination.
In celebration of the 2023 Spring/Summer collection, the brand prepared fresh white tulip bouquets in Ferragamo’s new shopping bags as an event memento for guests. ✈
