CHINA. Chinese luxury beauty retailer Bonnie & Clyde, owned by USHOPAL Group, has opened a new multi-brand concept store at the Hainan Tourism Duty Free Shopping Complex (HTDF) in Sanya.
The store, launched in partnership with Hainan Investment Tourism Duty Free Co., houses four of the company’s niche luxury beauty brands, Natura Bissē, Juliette Has A Gun, Argentum, and Bulk Homme.
Bonnie & Clyde is HTDF’s first multi-brand beauty store. The opening drives parent company USHOPAL Group’s strategic mission to expand in China’s booming downtown duty free channel and build brand awareness through content creation and social media. The company plans to double its network in 2022, opening in 12 locations all over China.
Barcelona-based brand Natura Bissē is one of the world’s top professional and hotel spa brands. Founded in 1979 by Ricardo Fisas, Natura Bissē started with just five creams to treat five skin types. It has grown to carry out more than 7.5 million treatments in leading spas and luxury resorts annually. From 2018 to 2020, Natural Bissē was recognised as the ‘Best Spa Brand’ at the prestigious World Spa Awards.
Bulk Homme is one of Japan’s top direct-to-consumer men’s skincare brands. It is renowned for its no-nonsense approach to men’s grooming and cosmetics and is known for its three-step skincare regimens and haircare programmes. The brand’s philosophy is all about substance over style as reflected in its simple, apothecary-style branding and packaging.
French fragrance house Juliette Has a Gun was founded by Perfumer Romani Ricci, grandson of renowned fashion designer Nina Ricci. Based in Paris, the brand offers vegan and cruelty scents that were inspired by Shakespeare’s heroines.
Juliette Has a Gun turned in a spectacularly strong showing in the latest rankings of TikTok (Douyin) Luxury Beauty. The pure fragrance brand ranked within the top eight best-selling brands on the platform. It is being promoted as part of the USHOPAL x TikTok partnership.
British fragrance house Argentum recently joined the Ushopal roster and quickly grew to become one of the most popular brands on Douyin in China. The brand was founded by South African entrepreneur Joy Isaac. It was built around the concept of using silver in skincare products, following Isaac’s own personal healing experience with the metal. Today, Argentum offers a range of natural-origin products based on 12 skin archetypes.
As reported, USHOPAL’s online to offline retail platform and KOL content community network Bonnie & Clyde has partnered with video content social platform Douyin (twin brand to TikTok) to reach Chinese Gen-Z luxury beauty brand consumers.
The partnership combines USHOPAL Group and Bonnie & Clyde’s pool of over 10 million high-ticket VIP shoppers in China with Douyin’s large Gen-Z audience.
Shanghai-based USHOPAL Group is a market leading luxury brand management group that aims to transform the way that global brands scale in China. With a portfolio of fast-emerging brands such as Chantecaille, SUQQU, Natura Bissé, USHOPAL is also an investor in Juliette Has A Gun, Argentum Apothecary, Bulk Homme Japan and others.
USHOPAL recently completed a US$100 million financing round with FountainVest and Cathay Capital. The investment will help support the group’s expansion in China and Asia Pacific.
Note: Look out for an interview with USHOPAL Partner William Lau by Martin Moodie in the inaugural edition of The Moodie Davitt China Travel Retail Report out next month.
USHOPAL at a glanceUSHOPAL Group describes itself as China’s leading luxury beauty brand group, specialised in building the next generation of new luxury brands. The company works with over 15 brands globally, offering a full brand strategy that embraces a full operation, and an omnichannel online and offline model. To help brands build an omnichannel presence, USHOPAL has an omnichannel growth team, global logistics operations, a network of over 2,500 luxury influencers, an in-house content studio, a branding team, and brick-and-mortar stores under the Bonnie & Clyde banner. USHOPAL Group includes: USHOPAL Studio: A strategy and studio division for branding and creative content development
Bonnie & Clyde: A luxury multi-brand offline and online retail platform and micro-KOL content community network
USHOPAL Commercial: Offering online & offline operation and full omnichannel management BIXI: USHOPAL’s fully owned hi-tech company for omnichannel integrated ERP to WMS automated management, plus global supply and logistics management and AI/BI capabilities |
Coming soonThe Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market. The new digital title, to be launched next month, will be published in Mandarin and English four times a year across multiple platforms.
The launch edition will explore China Duty Free Group’s extraordinary rise over recent years to become the world’s number one travel retailer, together with a host of other high-quality features, analysis and interviews This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:
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