L’Oréal Travel Retail has opened a 60sq m L’Oréal Paris store at the refurbished King Power Rangnam downtown duty free complex in Bangkok.
The space targets Chinese middle-class travellers through a premium shopping experience and consumer-centric retail.
A L’Oréal Paris make-up section is located at the store entrance and offers a wide range of shades and products, including the Color Riche lipstick.
The store also offers the brand’s best-selling anti-ageing and moisturising franchises such as Revitalift and Men Expert, the number one men’s grooming brand in China.
Opened originally in 2006, King Power’s biggest downtown store has undergone a transformation into a shopping, leisure and entertainment destination. The complex covers 22,000sq m and there are over 40 new brands across the categories. The company’s investment in the store was around THB2.5 billion (US$74 million).