Evidens de Beauté is preparing for a key travel retail opening at the T Galleria by DFS in the Four Season Hotel Macau this April.
The French cosmetics house – founded in 2006 by Charles Edouard Bathes – recently appointed Hong Kong-based Blue Chip Group as its travel retail distributor. Blue Chip will manage the launch of the new space, which is also the first travel retail counter in the Greater China region for the brand.
Both companies are currently creating a portfolio of hero items from the full range. Part of the offer will be its Special Mask in a travel size as a gift for any purchase over HK$2,000 (US$255).
After the Macau opening, Blue Chip Group plans to aggressively expand Evidens de Beauté in Asia Pacific travel retail. The company’s Vice President Flora Lee said: “We’re really excited about the partnership with Evidens de Beauté. We are targeting mature customers who are looking for a quality niche brand that is stylish and luxurious.”
Established in France but made in Japan
Evidens de Beauté products are made in Japan and were first created by Bathes, who was inspired by his wife’s own beauty. With his 15 years of experience in the luxury industry he developed a series of research-based essential skincare products.
For example, Triple Collagen is claimed to include a regenerating ingredient formulated in cooperation with University of Hokkaido researchers whose work focuses on creating artificial skin to treat severe burns. Triple Collagen uses extracts from salmon living in the pollution-free and glacially-cold rivers of Hokkaido Island and is 100% natural. They are said to have “extraordinary capacities of resistance and regeneration”.
Each product is also infused with low-mineral spring water from La Foux, which originates in the summits of the Alps in Europe.