TAIPEI. Ever Rich Duty Free has partnered with new-generation paper carving artist Cheng-Ruohan to mark Lunar New Year at four airports.
The company aims to offer “an extraordinary lively airport experience” for passengers through the use of limited-edition shopping bags, calligraphy events and New Year-themed displays.
Ever Rich is adamant that an airport “should be a reflection of a country’s art and culture”. “After all,” the company said, “it represents the first and last impression of a place to a traveller.”
The Chinese New Year campaign underlines Ever Rich’s commitment to promoting art and culture through public facilities and products. Ever Rich said it collaborates every year with selected local artists in its mission to “make all Taiwan international airports extraordinary”.
Cheng-Ruohan has worked with government institutions to bring new looks to public facilities. With Ever Rich, his work features at Taipei Songshan Airport as well as at Taoyuan, Taichung and Kaohsiung airports.
A limited-edition Ever Rich-exclusive shopping bag was launched on 12 January and will be available until 12 February. Its design elements include the Ever Rich pre-order website, with astronauts as the main character, and features the airports’ shopping and customer services.
The Ever Rich line-up also includes Lunar New Year photo points and decorations and calligraphy events with a souvenir beer glass, with a paper-cut pattern designed by Cheung-Rohan, for passengers.
According to Ever Rich, the 143ml glass is used in local restaurants and at traditional Taiwanese wedding and funerals. It originated in the 1940s and is regarded as a cultural symbol.
