TAIWAN. Ever Rich Duty Free announced today that its latest retail project, Discovery Hotel and Profond Pier No. 3 Shopping Plaza, will be soft opened in February.

The shopping and leisure complex is based in Penghu, an archipelago off Taiwan’s west coast that is very popular as a weekend getaway.

Ever Rich has been highly committed to promoting and developing tourism in Penghu for many years. The latest project is designed to enrich Penghu’s tourism experience and attract more foreign travellers, not just to the archipelago but also to Taiwan, Ever Rich said.

Importantly, Penghu offers visa-free status for Mainland Chinese. However, the number of Chinese tourists recently has been disappointing due to political tensions between Taiwan and the People’s Republic of China. The archipelago attracts many Taiwanese and Japanese visitors, drawn by the marine activities and beautiful beaches.

Taiwanese visitors benefit from Taiwan’s offshore duty free policy, which allows them to purchase certain amounts of duty free goods, Ever Rich told The Moodie Davitt Report.

Discovery Hotel is a 5-minute drive away from Magong Airport, Penghu’s only airport. The building faces the South Sea Visitor Center, described as a must-visit place for tourists planning to visit other natural offshore islands to the south. The hotel features panoramic sea views and is surrounded by a large park. Other tourist attractions, including a traditional Taiwanese street, Chenghuang Temple, Penghu Living Museum and Guanyin Pavilion, are all within walking distance.

The hotel has 12 storeys above ground, one storey underground, and 236 rooms that offer a combination of harbour and park views. The hotel’s restaurant features a blend of Southeast Asian cuisine, a lobby lounge bar and a banquet hall.

(Above and below) Discovery Hotel offers spectacular panoramas of the ocean and a nearby park

The Profond Pier No.3 shopping plaza spans five floors above ground for commercial use. On the ground and first floors, international fashion brand and cosmetics are offered duty free. Leisure, sport brands and cultural products are offered on the third floor.

‘Whiskey Museum, Whiskey 101’, located on the second floor, offers whisk(e)y lovers an engaging experience of the spirit’s history and production methods. Authentic Taiwanese whiskey is made in front of travellers.

The fourth and fifth floors include cinema and a large indoor X-sports challenge space, Go Star Challenge (pictured below). The 1,680sq m space features American Ninja Train, fun climbing and the first augmented climbing wall in Taiwan.

Note: We’ll bring you an on-location report from Penghu in coming months.

Will you take the challenge?