Italian fragrance company Euroitalia is re-launching new male and female fragrances as well as bath and body products from Versace, Moschino, and Missoni to mark Valentine’s Day on 14 February.
The male and female fragrances from Versace are called Versace Eros Flame and Eros Pour Femme, respectively.
Versace Eros Flame is characterised by strong contrasts and opposing notes. It offers fresh lemon, tangerine and bitter orange top notes, floral pepperwood, geranium and rose heart notes, finished with woody notes of Texas cedar, patchouli, vetiver and mountain oak moss as its base.
The Versace Eros Flame fragrance bottle comes in a fiery red shade and features the brand’s signature ‘Greek Key’ motif and Medusa icon. It also features a matching gold cap accented with a bejewelled seal. It is now available as an Eau de Parfum in 30 ml, 50 ml, 100 ml sizes and in luxury bath and body formats.
The Versace Eros Flame Bath line is made up of an After Shave Lotion (100 ml), Perfumed After Shave Balm (100 ml), Perfumed Deodorant Spray (100 ml), Deodorant Stick (75 ml), and a Bath and Shower Gel tube (250 ml).
The fragrance campaign stars models Salomon Diaz and Gigi Hadid locked in an embrace and lying on a Versace throw. According to the brand, the campaign represents a modern interpretation of Italian sculptor Canova’s masterpiece ‘Amore and Psyche.’
The female fragrance, Eros Pour Femme, offers Sicilian lemon and Calabrian bergamot top notes, jasmine infusion, peony and lemon flower heart notes, and sensual woody notes of sandalwood and musk as its base. It is available in 30 ml, 50 ml and 100 ml sizes.
Similar to its male counterpart, the Versace Eros Pour Femme fragrance bottle also features the Medusa icon and Greek Key motif, which is lightly engraved on the curved edge of the bottle. The feminine flacon comes in a striking gold metallic finish with matching cap.
The women’s campaign was shot by acclaimed fashion photographers Mert and Marcus under the creative direction of Donatella Versace. It stars top model Lara Stone, who plays Eros the god of love.
Euroitalia has also introduced new men’s fragrances from Moschino and Missoni. The new ‘Toy Boy’ eau de parfum from Moschino serves as a male counterpart to last year’s Moschino Toy 2 female fragrance; while the new ‘Missoni Parfum Pour Homme’ serves as the male counterpart to last year’s Missoni Eau de Toilette female fragrance.
As reported, Moschino Toy 2 is the second edition of the brand’s popular Teddy Bear line. It features fresh and fruity top notes of mandarin orange and white currant, enveloped by floral heart notes of jasmine petals and peony, grounded by musky amber wood and sandalwood base notes.
To further build on this popular franchise, Euroitalia has unveiled the newest chapter in Moschino’s fragrance line, ‘Moschino Toy Boy’.
The new male fragrance is described as ‘seductive and playful’ and belongs to the spicy woody olfactive family. It offers Italian bergamot and pink berry top notes, rose and magnolia heart notes, and warm cashmere and vetiver base notes.
The bottle features the same teddy bear silhouette, adapted with a sleek black lacquered finish. The campaign stars Brazilian Model Jhona Burjack and was shot by Fashion Photographer Giampaolo Sgura, under the artistic direction of Moschino Creative Director Jeremy Scott.
The Moschino Toy Boy fragrance is complemented by the release of a range of bath and body care products. It is available as an Eau de parfum in 30 ml, 50 ml, and 100 ml sizes, and as an After Shave Lotion (100 ml), After Shave Balm (100 ml), Perfumed Bath & Shower Gel (250 ml), and Perfumed Shower Gel (200 ml).
As reported, Missoni Eau de Toilette, which was launched into travel retail last year, is a blend of feminine jasmine and magnolia heart notes, balanced with base notes of sandalwood and Tonka Bean.
The new male fragrance, Missoni Parfum Pour Homme, was inspired by the Mediterranean landscape and blends coastal and woody elements. It offers green lemon, pink pomelo and lavender aspic top notes, Mediterranean herbs, ginger, pomarose and jasmine petal heart notes, followed by dry-down notes of patchouli, sandalwood, and musk. The Eau de Parfum is now available in 30 ml, 50 ml, and 100 ml sizes.
It also comes in a bath & body line that is made up of an After Shave Lotion (100 ml), After Shave Balm (100 ml), Perfumed Deodorant (100 ml), Deodorant Stick (70 ml), and Perfumed Bath & Shower Gel (250ml).
