EuroItalia celebrated 40 years of business with a lavish party for its employees and business partners last month.
The Italian family company, founded in 1978, creates and distributes fragrances (over 90% of products are sold overseas) with travel retail a vital channel. Its brands include leading fashion labels Versace, Moschino, Missoni and DSquared2.
Speaking to The Moodie Davitt Report in September, the company’s Export Director Claudio Tenan commented: “Travel retail keeps gaining in importance. People are constantly moving around the globe, so it happens that travel retail is the most important international window. We pay great attention to it.”
The anniversary celebration was held over the Christmas period at the Royal Villa of Monza in northern Italy. The building’s classical façade was lit up in red and a ‘EuroItalia 40 Years’ sign was erected for the evening.
Around 80 guests attended, among them all of EuroItalia’s employees as well as its long-standing external associates.
EuroItalia President Giovanni Sgariboldi commented: “We are an Italian company that exports over 90% of its products and has a presence in virtually every country in the world.
“We transform fashion design into luxury Italian-made fragrances and cosmetics that are ahead of the curve through research, quality and innovation.”
Among the company’s most notable fragrance releases last year are DSquared Wood, Versace Dylan Blue pour femme and Moschino Toy 2.
On its journey to date and business strategy, EuroItalia commented: “We operate in almost every country in the world through a direct distribution network or via trustworthy local and duty free partners with whom we have built up long-lasting relationships that have allowed us to consolidate our business.
“We have a long-term corporate vision and always guarantee the best for the brands we represent. We have developed a streamlined and dynamic business model that allows us to act and react quickly to an extremely competitive market. Our best assets are our people, employees and partners.”
