Estée Lauder welcomes Adut Akech as Global Brand Ambassador

The Estée Lauder Companies has named South Sudanese-Australian model Adut Akech as its newest Global Brand Ambassador. Akech will appear in flagship brand Estée Lauder’s makeup and skincare campaigns across digital, in-store, TV and print, with her first campaign to be revealed in July.

Akech is one of fashion’s highest profile super models and was awarded Model of the Year in the 2019 The Fashion Awards. She was also included on the TIME100 Next List in the same year.

Akech’s inspiring story began in Kenya, where she was born during a journey to the Kakuma refugee camp. She and her family eventually emigrated to Australia where she joined a local modelling agency as a student.

In 2016, Akech made her modelling debut in the Yves Saint Laurent show and has since become the muse for designers like Valentino’s Pierpaolo Piccoli and the late Karl Lagerfeld at Chanel.

She has also appeared in campaigns for Bottega Veneta, Fendi, Givenchy, Marc Jacobs, Moschino, Saint Laurent, Valentino, Versace and Chanel among others, and regularly appears on fashion magazine covers.

“The story of Mrs. Estée Lauder continues to be an inspiration to women around the world” — Adut Akech

Akech has also partnered with the United Nations High Commissioner for Refugees (UNHCR) to promote causes that support refugees around the world.

Akech joins the stellar roster of international Estée Lauder brand ambassadors which includes Cuban actress Ana de Armas, South Sudanese Model Anok Yai, Italian model/actress/socialite Bianca Brandolini D’Adda, American model Carolyn Murphy, Indian model Diana Penty, American models Grace Elizabeth and Karlie Kloss, Chinese Actress Yang Mi and Japanese actress Kōki.

“Adut is one of fashion’s biggest and most influential stars,” said The Estée Lauder Companies President and Estée Lauder and Aerin Global Brand President Stéphane de La Faverie. “We believe her incredible story, personality and beauty will help us continue to inspire and connect with our consumers and establish her as a beauty icon of her generation.”

Akech said: “To be part of the Estée Lauder family is a dream come true. Estée Lauder has such an amazing heritage, and the story of Mrs. Estée Lauder continues to be an inspiration to women around the world. Like her, I hope to inspire girls everywhere to never give up on following their dreams.”

 

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