The Estée Lauder Companies has launched customisable skincare range Clinique iD into global travel retail.

Described as a “custom-blend hydration system made specifically for your skin type and skin concern”, the collection comprises moisturising products that can be adapted to each customer’s needs.

Clinique believes its customisable iD range is “the next revolution in skincare”.

Three base products are available: Dramatically Different Hydrating Jelly, Dramatically Different Moisturising Lotion+ and Dramatically Different Oil-Free Gel. Clinique said these options suit various skin types and texture preferences.

Base product containers are designed to accommodate an Active Cartridge. Five are available, named for the skin concerns they target: Irritation, Pores & Uneven Texture, Uneven Skin Tone, Fatigue and Lines & Wrinkles.

The range offers 15 possible combinations that aim to provide powerful hydration as well as treating common skin problems.

When combined, the two elements create a product that targets the customer’s specific skin concerns.

Clinique iD is available now in major airports, downtown and online duty free stores worldwide.