Estée Lauder has launched its first-ever Advanced Night Repair Concentrated Recovery Eye Mask into global travel retail.
The mask is infused with Lauder’s Advanced Night Repair technology and is said to plump fine lines and rejuvenate the look of the eye area. It also features a blend of nine anti-irritants, including Lady Thistle and White Birch, which soothe tired, puffy eyes.
Each eye mask is claimed to give eight hours of concentrated, dual-powered moisture and comes in a single-dose packet with two sealed chambers. The formula stays locked into one, while the pads are kept dry in the other. The formula is released onto the pads at the moment of application.
The triple layer mask is designed to drive the formula deep into the skin’s surface for a targeted ten-minute treatment. Micro-Fibre outer layers provide stretch so that the ergonomic eye-shape design fits under each eye and hugs skin’s surface. The core cellulose fibre outer layer absorbs a precise amount of the formula allowing a sustained release once applied to skin.
According to Estée Lauder, 99% of women said their eye area felt more radiant and refreshed after just one treatment. 97% said their eye area looked more rested.
Estée Lauder recommends using Advanced Night Repair Concentrated Recovery Eye Mask once a week on clean skin. The mask should be removed after ten minutes.
The product comes individually and in packs of four and eight masks.