PERU. EssilorLuxottica has partnered with Lagardère Travel Retail to run a Versace Eyewear pop-up in Lima’s Jorge Chávez International Airport.
The animation is inspired by Versace’s spring/summer eyewear campaign. It is located in a high-profile location at the entrance of the store and is running until 1 October.
The striking pop-up immerses travellers in the world of Versace and is centred on the latest sunglasses campaign starring American actress/model Emily Ratajkowski.
The Versace spring/summer eyewear collection offers bold styles inspired by the brand’s photographic style and archives. The VE4452 model from Versace’s Special Projects Collection is the hero style of the campaign.
The style blends bold, feminine shapes with key house codes. It features the brand’s signature Medusa medallion and Greca pattern on the temple and is available in white, Havana and black colour ways.
EssilorLuxottica EMEA Travel Retail Director Matteo Goi commented: “At EssilorLuxottica, we believe in celebrating the artistry of premium eyewear, and our collaboration with Lagardère Travel Retail brings forth a spectacular showcase of style and sophistication.
“The Versace eyewear pop-up at Jorge Chávez International Airport in Lima, Peru, takes travellers on a mesmerising journey into the world of Versace’s spring/summer 2023 collection.” ✈