Watch this space: Cuban rums Sao Can and Ron Cubay have their sights set on global travel retail

Italy-based ERC Sun Spirits has teamed up with JES Travel Retail to launch the Sao Can and Ron Cubay rum brands into global travel retail.

The partners aim to work closely with travel retail specialists in Europe, the Americas and the Middle East, with discussions regarding the Asian market already underway.

Based at Lake Garda, Trentino, ERC Sun Spirits has 25 years’ experience in travel retail. It boasts a strong presence in Cuba since 1996 through a partnership with state-run Corporación Cuba Ron, whose rum brands line-up includes Havana Club, Santiago de Cuba, Sao Can, Ron Cubay and Perle Del Norte.

Sao Can and Ron Cubay both hold DOP (Protected Designation of Origin) creditation, feature multilingual labelling and gift packaging.

Sao Can expressions include Carta Blanca 3, Añejo 7 Extra, Reserva Especial 10 and Elixir 7. The Ron Cubay offer includes Carta Blanca, Añejo, Carta Dorada, Añejo Suave, Reserva Especial, Elixir 33 and Cubay Extra Añejo 1870.

In travel retail, recommended retail prices will start at €40, with limited editions, including a Sao Can 20 Year Old, retailing at €90.

ERC Sun Spirits CEO Luca Fincato said: “It is just fantastic to be in travel retail and it’s fantastic to support products like Sao Can and Ron Cubay.”

JES Travel Retail Founder Tim Jobber commented: “The Sao Can and Ron Cubay brands are what travel retail have been discussing for many years, namely offering high quality products that take the consumer on a journey.”

ERC Sun Spirits will feature at the TFWA World Exhibition and Conference, Cannes 2-6 October and is discussing availability for this year’s MEADFA Conference in November.

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