MALAYSIA. Duty free operator Eraman Malaysia and AirAsia-controlled online retailer Ourshop have entered into a major new partnership. It allows travellers to collect products pre-booked on Ourshop.com at a dedicated pick-up point, located at the Eraman duty free outlet in klia2 at Kuala Lumpur International Airport.
Owned by airport operator Malaysia Airports, Eraman is Malaysia’s largest airport travel retailer. It operates more than 50 shops and F&B outlets at airports including Kuala Lumpur Internatoinal, Kuching, Kota Kinabalu, Penang, Langkawi and Labuan.
Ourshop, launched in July last year, is AirAsia’s online marketplace offering a wide selection of products from duty free, high street and local retailers from across the world.
The partnership has the added benefit of allowing access to passenger trends and travellers’ departing and arrival destinations, enabling more precise marketing and product selection.
Travellers purchasing products on ourshop.com can earn AirAsia BIG Points, which can be used to redeem free flights on airasia.com. AirAsia said it was thereby creating a “cycle of value”, as the more miles travelled or items bought, the more travellers earn points.
AirAsia added that passengers can enjoy the peace of mind that they are purchasing from an official retailer or brand directly, thus removing any doubt of product authenticity that it says has plagued ecommerce traditionally.
Eraman General Manager Zulhikam Ahmad said his company is thrilled to be part of the Trinity collaboration with parent company Malaysia Airports and Ourshop. “This initiative is very timely as we have just undergone a brand refresh exercise,” he said. “We fully understand that ecommerce is fast becoming significant in the travel retail and duty free market space.
“Hence, Eraman is embarking on this journey to ensure we too do not miss out on providing the convenience and keeping up with the trends.”
Malaysia Airports Senior General Manager Mohammad Nazli Abdul Aziz commented: “The partnership between the nation’s key players in the travel retail industry will undoubtedly elevate the shopping experience for all travellers passing through our doors.
“This is just a taste of the many exciting activities and initiatives that we have lined up as part of Malaysia Airports’ Commercial Reset strategy.
“We want to bring excitement and joy to our guests when they are at the airport; and in doing so, we hope to change the traditional perceptions of the airport as a mere hub for connectivity, becoming also a place to enjoy the vast retail offerings available – both at our airports and now digitally.”
Ourshop General Manager Hassan Choudhury said: “What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence.
“I want to thank Eraman for exploring this unique online shopping experience for travellers with us. We look forward to sharing incredible success together.”
