Emporio Armani has extended its collaboration with Canadian singer and songwriter Shawn Mendes, who stars in the campaign supporting the brand’s Spring/Summer 2019 collection.
Mendes was named as the face of the Emporio Armani Connected touchscreen smartwatch line in 2017, and later became ambassador for the brand’s entire watch range.
As reported, Emporio Armani extended the ‘wearable’ Connected range last year.
Emporio Armani said the smartwatches combine styling and the latest wearable technology with a design which honours the brand’s tradition of precision watchmaking.
“Shawn Mendes embodies the Emporio Armani values with his innovative style, making him the perfect Connected smartwatch ambassador,” the brand said in a statement.
Mendes highlights a new aluminium model in the Spring/Summer 2019 campaign. The new collection will be available in travel retail in April.
