Coty, in partnership with US retail design agency Bloommiami, has installed a pop-up blue box activation at New York John F. Kennedy Airport Terminal 4.
The 376sq ft space showcases Tiffany & Co’s new fragrance, Tiffany Eau de Parfum and will be open until 15 February.
The pop-up, designed by Fieldwork, recreates the famous Tiffany storefront windows complete with product glorifiers, backlit transparencies and illuminated acrylic etched with the perfume bottle outline.
The space also includes 18 x 46-inch video monitors synced to two high-definition Tiffany & Co lifestyle videos.
Bloommiami partner Darin Held said: “Tiffany’s blue box is a prominent symbol in luxury retail, and it’s considered by many to be the world’s most popular packaging. Every design detail in this activation is meant to bring emotion, atmosphere and luxury nuances of Tiffany’s store and envelope travellers in the Tiffany experience.”
