Emirates Leisure Retail and MMI celebrate successful launch of ZOMA integrated master concession in Zanzibar

Zanzibar Abeid Amani Karume International Airport’s new Terminal 3 now boasts an integrated F&B and duty free experience ZOMA that draws inspiration from the island

ZANZIBAR. Emirates Leisure Retail (ELR) and Maritime and Mercantile International (MMI) are celebrating the unveiling of their master concession at Zanzibar Abeid Amani Karume International Airport Terminal 3.

As reported, the sister companies were awarded the contract at the Zanzibar gateway in November 2021 covering all food & beverage, duty free and other commercial activities in the newly built facility.

The group said the two companies had joined forces with a vision to create a “world-class, next-generation customer experience”.

It added: “We are proud to have delivered on that promise and unveil our integrated F&B and duty free experience ZOMA. We challenged all conventions of the airport experience to create a destination in its own right, to allow passengers to continue their magical experience of Zanzibar. We created six ZOMA Zones, each inspired by the beautiful island.”

The six are:

Curate: A concept store showcasing the intricate craftsmanship of local independent vendors

Spice: A restaurant with a menu inspired by the flavours of Zanzibar

Revive: A relaxing café serving locally roasted Zanzibar Coffee House Beans

Taste: An integrated bar and duty-free experience where passengers can select from a variety of drinks with the possibility of food pairing as well as purchase their preferred beverage brands to enjoy back home

Style: A beauty bar with interactive mirrors to ‘try and buy’ from popular beauty brands

Recharge: A welcoming café on arrival serving the house ZOMA blend, roasted on-site in Revive

In addition to the ZOMA Zones, ELR and MMI selected and curated the island’s best retailers to spotlight some of Zanzibar’s finest products.

“Together this project has created 130 roles in retail and culinary services with an investment of US$3.5 million, which will support the Government’s vision to boost tourism and economic growth in the country,” said ELR and MMI. ✈


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