UK skincare brand Elemis is partnering with British Airways to supply exclusive skin and bodycare amenity kits to the airline’s First Class customers.
The airline commissioned Elemis to provide contents for the kits as one part of a £6.5 billion (US$8.6 billion) investment plan for its customers over the next five years.
The travel bags, which include Elemis bestsellers and new products Ultra Smart Pro-Collagen and Pro-Collagen Rose Mist, will start to roll out at the end of March.
The bags feature hand-painted prints designed exclusively for the airline by British fashion brand Temperley London.
The women’s kit has a Temperley ‘Star’ print design created from motifs used in the Temperley Spring 2019 collection. The men’s amenity kit has a plain exterior with elements from the same print in the interior lining.
Elemis President Noella Gabriel said: “Skin, body and wellness lie at the heart of Elemis, making this onboard partnership a perfect fit with British Airways’ core values.”
British Airways Director Brand and Customer Experience Carolina Martinoli commented: “As part of our £6.5 billion (US$8.6 billion) investment in customers, we’re changing parts of the travel experience in our First cabin.
“Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.”
Elemis described the kit contents as “the essential inflight skincare system to cleanse, revive and hydrate”.
For women the pack includes: Cleansing Micellar Facial Wipe; Soothing Apricot Facial Wipe; Pro-Collagen Rose Mist ; Ultra Smart Pro-Collagen Matrix Moisturiser; Ultra Smart Pro-Collagen Eye Cream; Hydra-Nourish Lip Balm; Fortitude Deodorant and Sea Lavender and Samphire Hand Cream.
For men the pack includes: Cleansing Micellar Facial Wipe; Skin Soothe Shave Gel; Ultra Smart Pro-Collagen Matrix Moisturiser; Ultra Smart Pro-Collagen Eye Cream; Hydra-Nourish Lip Balm and Fortitude Deodorant.
