Ian McLeod Distillers has secured its first listing with easyJet, as its Edinburgh Gin Orange & Basil features in the European airline’s 2022 Spring/Summer Eat.Drink.Shop inflight offer.
The listing is exclusive in global travel retail for seven months and includes 1-litre and 5cl bottles of Edinburgh Gin Orange & Basil.
easyJet In-flight Retail Manager Michelle Philpot said: “We are delighted to work with Ian Macleod Distillers to launch the amazing Edinburgh Gin Orange & Basil as an airline exclusive to our range.”
Philpot described the variant as a “natural fit with easyJet”, adding, “This wonderful new flavour is the perfect addition to our onboard range and I’m sure will be a success during the summer.”
Edinburgh Gin Orange & Basil features a blend of traditional gin botanicals, mixed with sweet orange peel and fresh basil leaf. The new expression launched in the UK domestic market on and off trade last month.
Ian Macleod Distillers Global Travel Retail Director William Ovens commented: “This new partnership is a very important development in our inflight business and allows us to share our flavour, craft and creativity with the estimated 30 million customers forecast to travel from the UK with easyJet this year.
“Edinburgh Gin effectively started the flavoured gin movement with the creation of our Raspberry Gin liqueur in 2010 and we have continued to innovate since then. This listing is a great opportunity to showcase Edinburgh Gin and drive trial of this new, unique and exciting, full-strength flavoured gin.”
