French cosmeceutical company Nuxe has extended the Very Rose Makeup Remover Collection with five new products featuring its Very Rose scent.
These are the 3-in-1 Soothing Micellar Water, 3-in-1 Moisturising Micellar Water, Creamy Makeup Remover Milk, Refreshing Toner Mist and Light Cleansing Foam.
The extended range is now available in worldwide travel retail.
“Skincare products are increasingly moving to natural origin, environmentally responsible formulations and we have always been at the forefront of this eco- sensitive cosmetology” — Nuxe Travel Retail Director Marion Bruimaud
Each product features a biodegradable rinse-off formula that preserves the skin’s natural balance, removes everyday impurities and reinforces the skin barrier.
The line’s vegan-friendly formula has been enriched with Rose Floral Water — obtained through a steam distillation process — that soothes and softens all skin types. This botanical hydrolate contains a skin-respect complex made with 100% botanical-origin moisturising sugars that trap water within the skin.
The 3-in-1 Soothing Micellar Water effectively removes makeup and impurities in a single soothing action; while the 3-in-1 Moisturising Micellar Water has been enriched with moisturising active ingredients that remove makeup while keeping the skin moisturised. Both are available in 200 ml dispenser cap bottle formats.
The Creamy Makeup Remover Milk offers a ‘milk in oil’ formulation that removes makeup without an oily finish; while the Refreshing Toning Mist has been infused with Allantoin that provides an immediate soothing sensation. Both are available in 200 ml pump bottle formats.
Finally, the Light Cleansing Foam is available in a 150 ml pump bottle format and creates an ultra-creamy lather upon use that removes impurities without drying the skin.
Nuxe Travel Retail Director Marion Bruimaud said the extended range should appeal to customers looking for eco-responsible and naturally-derived skincare products. She said: “These new makeup removal essentials are very effective, very gentle and contain only the essentials required to be effective: in other words, a small number of ingredients, of which over 95% are of natural origin.”
“We believe travel retail customers will welcome this Very Rose collection of highly effective, but also eco-responsible products. Skincare products are increasingly moving to natural origin, environmentally responsible formulations and we have always been at the forefront of this eco- sensitive cosmetology.”
Bruimaud added, “Of course, right now sell-out is highly restricted, but we believe the best support we can give our retail partners is to continue to develop the new products their customers want. In these difficult times, when it is impossible to visit retail partners, our travel retail publications are playing a leading communications role helping us to share that news with them and have never been more important to us all in travel retail.”
