‘Eat Well. Travel Further.’: HMSHost focuses on healthy eating for travellers

USA. HMSHost has launched an ‘Eat Well. Travel Further.’ campaign offering travellers a range of health-forward eating options in selected airports and motorway service outlets.

“Travellers don’t have to sacrifice their mindful dining choices,” said HMSHost Vice President of Marketing & Communications Atousa Ghoreichi. “Whether they follow a plant-based or protein-rich diet, our ‘Eat Well. Travel Further.’ offerings are themed around current lifestyle eating habits to give health-conscious travellers new ways to fuel their journeys.

“We are advancing our commitment to the wellness culinary ethos, appealing to the growing need for more, easily accessible health-forward options in travel venues.”

‘Eat Well. Travel Further.’: HMSHost is determined to offer good F&B choices for its on-the-move customers.

‘Eat Well. Travel Further.’ offers food and beverages based on popular wellness trends. Many of the options, HMSHost said, are not something usually found at airport or motorway service outlets.

The campaign highlights organic probiotic beverages and wholesome snacks, including handcrafted kale chips, roasted chickpeas, and organic dried fruit. It is also showcasing single-portion take-out bento boxes such as Vegan Lunch Box, Paleo Snack Box and Protein Lunch Box.

Fresh fruit cups, hummus with veggie sticks, and a range of beverages, including coconut water, tea and the probiotic Kombucha, are included in the campaign. HMSHost’s new offerings are packaged for onboard consumption.

Single-portion bento boxes are highlighted in HMSHost’s campaign to offer travellers healthier dining options.

Wellness specialist and author of 21 Days to Resilience Dr. Zeland Montminy commented: “Travelling doesn’t have to put a dent in healthy eating habits. Companies like HMSHost are innovating airport food with well-balanced offerings they call ‘Eat Well. Travel Further.’ that align with some of the latest health-food trends to provide energy and nourishment during your travels.”

HMSHost said its ‘Eat Well. Travel Further.’ options are 500 calories or less per serving. They do not contain artificial colours, flavours or sweeteners, hydrogenated fats and high fructose corn syrup.

The company said the campaign underlined its commitment to offer options that better align with the health-conscious traveller.

Fresh and dried organic apples: All part of HMSHost’s drive to ensure travellers are offered healthier F&B options.

HMSHost piloted the offerings at selected airports and has officially launched the campaign at more than 12 travel venues. New offerings and new locations are in the pipeline, HMSHost said.

NOTE: The Moodie Davitt Report also publishes The Foodie Report, the world’s only media focused on airport (and other travel-related) food & beverage. The Foodie Report e-Newsletter is published every two weeks and The Foodie Report e-Zine every month.

Please send all news of food & beverage outlet openings, together with images, menus, video etc to Martin@MoodieDavittReport.com to ensure unrivalled global exposure.

The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. This year’s FAB took place on 20-21 June in Helsinki.

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