The East India Company has opened a luxury shop-in-shop within the Harrods store at London Heathrow Airport Terminal 5 – the brand’s first major launch at a UK airport
The boutique area, located at the front of the store, offers a selection of The East India Company’s most popular fine foods, including teas, artisan sweet and savoury biscuits and chocolates.
The Fine Bone China collection, decorated by hand and finished in 18 carat gold, is also offered in the gifting section. For a bespoke experience, travellers can also select from a range of designs which can be ordered in a pattern of their choice and delivered to a specified destination.
Harrods began stocking The East India Company’s Fine Foods range in its Knightsbridge flagship store in 2011. The growing partnership saw the launch in 2014 of The East India Company Fine Foods boutique in Harrods, with the space extended in 2015.
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The Harrods offer includes the company’s signature teas and fine foods as well as the Fine Bone China Collection | |
The East India Company said the opening marks an exciting new chapter as the brand embraces its historical associations with travel, voyages and exploration.
The East India Company Chairman Sanjiv Mehta said: “We are delighted to be launching in Terminal 5, Heathrow’s most prestigious retail location. For us, this is the next step to extending our offer for the international traveller.
“The East India Company has always been known as a truly global endeavour, connecting the East and West, and we are excited to continue sharing our rich heritage and products with discerning travellers from around the world.”
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“The East India Company has always been known as a truly global endeavour, connecting the East and West,” says Chairman Sanjiv Mehta | |
BUILDING A TRAVEL RETAIL PRESENCE
The East India Company began its journey in travel retail with Gebr Heinemann at several hub airports, including Frankfurt, Hamburg and Vienna. That relationship has led to further business with Fjord Line and at Istanbul Atatürk Airport.
The brand is also available at Dubai International and Hamad International Airport in Doha, Qatar.
The company said: “The new launch at Heathrow Airport augments The East India Company’s growing presence in travel retail and represents an important milestone in its path towards becoming an established brand at airports across the world. There is a burgeoning opportunity in the sector and the company is keen to be a part of this dynamic channel.”
A PROUD HISTORY
The East India Company traces its roots back to 1600 when it was granted a Royal Charter by Queen Elizabeth I, The company was a pioneer of travel to and trade with Southeast Asia, mapping new trade routes and introducing tea to Britain and India.
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The Heathrow opening is seen as an important milestone in the brand’s path towards becoming an established brand at airports globally | |
