HONG KONG. Duty Zero by CDF has partnered with Moët Hennessy to become the first travel retailer worldwide to launch the Veuve Clicquot Colorama Limited Edition collection, at Hong Kong International Airport (HKIA).
Duty Zero by CDF is operated by CDF-Lagardère Company Limited, a partnership between China Duty Free Group (CDFG) and Lagardère Travel Retail. It will complete a major renovation and rebranding of eight HKIA stores by June. These will include the airport world’s largest Chinese liquor and tobacco corner, a first Asian liquor corner, a comprehensive selection of single malt whiskies, a Hennessy boutique, as well as a Hong Kong gourmet section.
Moët Hennessy Managing Director Travel Retail Asia Pacific Vanessa Widmann said: “We are very excited to collaborate with CDF-Lagardère to introduce this creative and colourful limited-edition collection in an airport avant-première. At Moët Hennessy, we firmly believe that this avant-premiere has elevated the in-store experience for Champagnes with strong consumer engagement and impactful design, a tribute to the Veuve Clicquot heritage and DNA.”
Duty Zero by CDF General Manager Eddie Tsai said: “Duty Zero by CDF has been devoted to bringing unique and extraordinary products to our customers since launch. That’s why we are honoured and thrilled to partner with Moët Hennessy and be the first airport in the world to launch this limited-edition Champagne. As our new stores are finishing renovation by mid-2018, we will continue to bring more exciting products to travellers.”
Veuve Clicquot Colorama is on display in the West Hall, East Hall North and Arrivals Hall at HKIA. Travellers can enter a lucky draw contest for a chance to win a trip to Paris for two.
Veuve Clicquot said that the collection was inspired by the house’s tradition of innovation, from the first known blended rosé in 1818 to its Yellow Label created in 1877 to designate its drier wines.
It noted: “Today, the winemakers at Veuve Clicquot continue this tradition, creating exquisite Champagne by blending wines just as artists skilfully blend colours, drawing on a ‘palette’ of more than 400 reserve wines. Part of the Colorama collection, the Clicquot Gouaches are inspired by an artist’s tubes of yellow and pink paint, a whimsical tribute to the art of blending, the creative act that expresses the Veuve Clicquot style.”
